In late 2024, CarShield and Keystone Construction Company broke ground on a new athletic facility in Chesterfield with a goal to transform youth sports in the region.
The $60 million project, expected to open in 2026, promises a state-of-the-art experience for the growing CarShield AAA Hockey & Futbol clubs, which serve more than 500 kids and 45 teams in the St. Louis area.
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“The idea behind it was to be able to not only serve youth sports there but for their families to give them something to do while they’re playing and practicing,” Keystone Construction Company president and founder Bill Hardie says.
The 325,000-square-foot CarShield Sportsplex will be built on a 33-acre lot at 530 North Eatherton Road in Chesterfield Valley. Once open, the facility will offer four indoor turf soccer fields, two indoor ice rinks, team locker rooms, a pro shop, training and fitness spaces, a restaurant and bar, concessions, classrooms, competition ice rinks, and more. In other words, anything a youth athlete or their parent would want or need in a single facility.
It will also feature three outdoor turf soccer fields, concessions, a dining patio, and a children’s playground. Keystone serves as the project’s design/build general contractor; the civil engineer is Stock & Associates; and the architect is Gray Design Group. The Sportsplex was designed to serve CarShield’s existing soccer and hockey clubs, including Nacho Novas’ CarShield Futbol Program and J.P Beilsten’s elite AAA CarShield hockey program. It will be one of the largest facilities in the Midwest.
“The more we worked with them, it evolved into a much larger facility with both indoor soccer and indoor hockey and less outdoor soccer,” Hardie says. “They liked what we were able to do to put the scope and program together.”
Founded in 2005, CarShield offers auto insurance to drivers nationwide, covering more than 2 million vehicles. Hardie says that the new facility is a passion project for the team at CarShield, particularly CEO Nicholas Hamilton. An athlete himself, Hamilton’s love for sports informed the design of the Sportsplex and approach to the project. From CarShield to Keystone and beyond, Hardie says everyone on the development team is excited for families to experience first-hand the care and passion for youth sports put into the facility.
“They wanted to do it more upscale than would be traditional for this sort of thing because it is for their own teams,” Hardie says. “They’re doing it better than what you would typically find; they’ve helped us design this to be a top-of-the-line sports facility.”
Although only available for use by CarShield teams, the new Sportsplex represents a recent uptick in youth sports development throughout the region. Hardie says that Chesterfield, in particular, has benefitted from the boom.
“There’s enough youth sports energy down here [with] all these different types of facilities; it’s becoming a very sports entertainment-oriented part of Chesterfield,” he says. “It’s driving hotels, restaurants, and shopping. The more kids and families you get down, the more demand for support types of uses.”
