A few years ago, musician Brad Jackson decided to transform his scraggly whiskers into a kick-ass beard. He sees the male mane as “something we earn as we age, an accomplishment that we as men can all share in, a rite of passage.” But when he looked for a beard tonic to tame his mangy bristles, he didn’t find one that worked, so he made his own. Roughneck Beard Company was born. Now, Jackson is both a purveyor of fine beard products and a promoter of the bearded lifestyle.
8: All-natural oils blended in Roughneck’s unique beard oils, beard batter, and beard balms
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32: States (and 21 countries) where Roughneck products are sold in barbershops and retail stores
100: Percentage of Roughneck’s five employees whom Jackson describes as having “pretty righteous facial hair”
2,800: Members of the Roughneck Club online community
