His job is connecting with local businesses, so Max Rigano has found many of his favorite pieces while browsing their racks. Another place Rigano’s made connections? Instagram, where he often shares those curated threads and is “extremely transparent and vulnerable,” he says. “I really like [Instagram] as an avenue to put myself into the world.”
Personal style “Functional. Obviously, I want to look nice and always ‘on,’ but I also maintain a really active lifestyle, from fitness to social involvement… My aesthetic is—I’m not a dad but kind of like ‘hot dad.’ Like ‘dad who cares about how he looks.’”
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Staple pieces A denim Ralph Lauren button-up, purchased three years ago at an estate sale in Tower Grove South. Denim. A St. Louis hat from East • West. (“I love that. I wear that all the time. It’s kind of like iconic Max.”) A vintage Timex watch.
Style icon @AliGordon on Instagram. “He’s a fashion YouTuber. He’s very into basics and minimalism. That appeals to me.” Antoni Porowski from Queer Eye.
Must-hit local spots Found By The Pound, a vintage apparel shop on South Grand. Golden Gems.
Moisturizer The Balm from LARK Skin Co.
Hair Product R&B and Dirty from Lush
Deodorant Every Man Jack, cedarwood fragrance
Scent Gucci Guilty Black
Trend to Try in 2020 “I want to wear a lot of light-on-light colors. I’ve really been digging khakis, white sneakers, and a white T-shirt—fashion that’s present but understated and really shows your personality.”
Shopping Philosophy “If I buy a new pair of shoes, I have to get rid of a pair of shoes. It keeps your wardrobe fresh, and it makes you really thoughtful about consumerism.”
Heirloom A Cincinnati Reds 1990 World Series sweatshirt. “My mom wore it. I don’t think she gave it to me; I just kind of took it over.”
