St. Louis-based craftsman Martin Goebel is launching a new line of furniture that he describes as “elegantly simple but highly functional.”
The Kindred Heirloom collection, which debuts at High Point Furniture Market in April, will feature more than 25 pieces, including chairs, tables, bed frames, credenzas, nightstands, and more. Customization will be available but options are limited, making the process less “terrifying” for clients, says Goebel. Furniture will be made from either white oak or walnut and accented with brass, steel, or glass. “The products are really about enhancing the lives of the people that are using them,” he says.
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The new collection will be made in St. Louis at Goebel’s North Riverfront studio, using the same methodology and designers at Goebel & Co. Furniture but for a different purpose. “For the past 12 years we’ve been utilizing digital design, automated manufacturing, but in very small injections within our process,” says Goebel. “Now, in the case of starting this company, it’s 100 percent manufactured in our facility in St. Louis; but it’s being built for volume,” he says.
The line will be available through the company’s e-commerce website beginning in April. A first drop is expected later this month for pre-order. Goebel says that the price points will be on par with those at Restoration Hardware: Dining tables and beds will fall somewhere in the $2,800 to $4,000 range. Chairs will be priced under $1,000. Coffee tables will be priced between $1,500 and $2,500.
Goebel built his name designing bespoke furniture for clients such as Nike and Phillipe Stark Hotels, and he’ll continue to produce pieces tailored to his clientele under the Goebel & Co. Furniture brand. The paired-back Kindred Heirloom, however, is the culmination of a career-long objective.
“Over the course of time, we got wrapped up in crazy commissions and custom furniture,” says Goebel, “but the thought process for us was always: We were young guys—in relationships, having children—and we wanted to make furniture that pertained to us.”
