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As young teens begin their transition into school mode after a liberating summer break, Simon Malls and Teen Vogue want to ease this new school-year anxiety with their second-annual ABC’s of Style tour, which will stop by St. Louis Premium Outlets in the Center Court area this Friday, August 8 from 4–8 p.m.
St. Louis Premium Outlets’ ABC’s of Style will offer a variety of events for the crowd of shoppers. A runway show hosted by Teen Vogue’s accessories director, Sheena Smith, will feature next season’s fashion trends as well as exciting back-to-school deals.
While the young guests browse the stores, they will also have the opportunity to attend musical performances by up and coming rock group, The House on Cliff, and boy band sensation, IM5.
In addition to live music and fashion shows, the event urges the attendees to participate in playful games like dance-offs, lip-syncing competitions and even a hairstyle contest with winning prizes and gift cards.
Emily Zimmermann, director of marketing and business development at St. Louis Premium Outlets, says it's going to be a “great opportunity for parents to take care of back-to-school shopping”.
She adds that, “shoppers can find savings of 25–65 percent every day while shopping at St. Louis Premium Outlets, and during the ABC’s of Style event shoppers will be able to save big on clothes, sportswear, accessories, books and other back-to-school essentials.”
The shopping extravaganza also boasts a chance to view a sneak peek of Fox’s new fall series, Red Band Society, and even receive Simon and Teen Vogue gift bags. Remember to grab a style guide exclusive to the event full of fall looks to find that perfect first day outfit.
For more information and details regarding the event visit simon.com/teen-vogue-style.
