Business / St. Louis Business 500: Q&A with Sandra M. Moore, Advantage Capital

St. Louis Business 500: Q&A with Sandra M. Moore, Advantage Capital

Insights from Advantage Capital’s Managing Director and Chief Impact Officer.

The local investment firm reached a major milestone this past year, when it surpassed $5 billion invested in small businesses, affordable housing, and renewable energy. Zooming in, Moore takes pride in the impact those investments have had: “What this looks like on the ground—more than 1,000 companies and 77,000 jobs supported, more than 13,000 families have access to affordable housing, and enough renewable energy produced to power the equivalent of 416,000 homes.”

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2026 QUESTIONNAIRE

PROFESSIONAL ACCOMPLISHMENTS & OPPORTUNITIES

What has been your/your company’s most significant success over the past 12 months? In the past year, Advantage Capital reached a significant milestone, surpassing $5 billion invested in small businesses, affordable housing, and renewable energy. What this looks like on the ground—more than 1,000 companies and 77,000 jobs supported, more than 13,000 families have access to affordable housing, and enough renewable energy produced to power the equivalent of 416,000 homes.

What has you most excited about the future of your company or industry? In the United States alone, impact investment assets under management (AUM) exceed $444 billion—a sign of both momentum and responsibility. What excites me most is how this growing pool of capital can be directed toward bold, innovative solutions that address deep-rooted challenges in capital-starved communities. As the industry matures, we have an opening to close persistent gaps in access and opportunity if we stay focused on outcomes, not just optics.

If you could change one thing about your industry, what would it be and why? I urge fellow impact investors to go beyond intent and embrace a disciplined framework with clear, outcomes-driven metrics—tools that not only prove positive change but push us to be more accountable, more transparent, and, ultimately, more effective in delivering real impact. When we apply the same level of rigor to measuring impact as we do to tracking financial performance, we gain credibility, uncover what’s truly working, and drive more capital to the solutions and communities that need it most. Without that level of discipline, we risk weakening the integrity of the field and missing the opportunity to create real, lasting change.

What’s the toughest business challenge you’ve had to overcome? One of the toughest business challenges I’ve faced is navigating the inherent tension in impact investing: delivering strong financial returns while driving meaningful, measurable outcomes for underserved communities. It requires constant balance, ensuring that the entrepreneurs and businesses we support have the capital and flexibility to grow, that our investors see credible, risk-adjusted returns, and that the communities we serve experience real, lasting economic and social progress. What makes it so challenging is that success isn’t measured on a single bottom line. It demands creativity, patience, and discipline—structuring deals that work across stakeholders, building trust in places historically overlooked by capital, and proving that doing good and doing well are not mutually exclusive.


MENTORS & PEERS

What is a key strength of the St. Louis metro area business environment? A key strength of the St. Louis metro area business environment is its strong culture of public-private collaboration, which fuels innovation, entrepreneurship, and economic development. With a robust network of accelerators, universities, and mission-driven investors, St. Louis has become a growing hub for impact investing—particularly in sectors like affordable housing, health care, and clean energy. The region’s commitment to equitable growth creates fertile ground for investments that deliver both financial returns and measurable social outcomes, making St. Louis a compelling environment for businesses and investors who want to create lasting impact in underserved communities.

What is one thing you would change about the St. Louis metro area business environment? I would consolidate the city and the county to create a unified regional business environment. A unified St. Louis would eliminate fragmentation, streamline economic development efforts, and make the region more competitive. For impact investing, this would open the door to stronger partnerships and more coordinated capital deployment—particularly in underinvested communities. It would also drive new revenue streams to areas that need it most by aligning incentives, resources, and investment priorities across the region.


BACKGROUND

Where were you born? St. Louis

What educational degrees do you hold, and where were they earned? J.D. and B.A. in Urban and Regional Planning from Washington University

What was your first job, and what did you learn from it? My first job was at a neighborhood dry cleaner. I learned to show up, work hard, and not complain. And if you do complain, make sure you worked hard first. I also learned to save. My mother was a saver, and she always told me to be sure to put something aside for a rainy day.


HOBBIES & INTERESTS

What’s your hobby/passion? Exercising is my hobby, and my passion is gardening and yard work.

What is one book you think everyone should read (or podcast everyone should listen to) and why? Quiet: The Power of Introverts in a World that Can’t Stop Talking by Susan Cain. As a deeply introverted person myself, I wish every human would read that book—introvert and extroverts alike.

What would people be surprised to learn about you (fun fact)? I love cars.