New uniforms, new food, and a new way to watch the action are coming to Enterprise Center this hockey season. When the St. Louis Blues drop the puck on the 2025-26 season on Thursday night against the Minnesota Wild, fans will see a fresh round of updates—both on and off the ice.
Here’s what you can look forward to at the arena this winter.
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The Loft
Located on the arena’s sky level, The Loft is a new suite experience designed to bring a communal, sports bar energy to the arena, says Blues senior director of communications and event marketing Megan Little. Each of the suite’s 80 seats features a personal screen—plus 14 additional TVs throughout the space—allowing fans who like to multitask to stay connected.
“We know that fans are always second-screening when they’re at home watching television,” Little says. “You’re still looking at something on your phone, whether it’s social media or the ESPN app, checking what’s going on with other games. So we’re just trying to meet fans where they are in that space.”
Access to The Loft is granted through a 12-game membership, which includes buffet service and an open bar, along with playoff priority and other perks like discounted event rentals. The 12-game package launches on October 23 against the Utah Mammoth, and also includes games against the Edmonton Oilers, Vegas Golden Knights, and Toronto Maple Leafs.
New and expanded concessions
Crumbl Cookies joins the Enterprise Center vendor lineup this year with a stand on the mezzanine level outside Portal 52. Along with options such as Brownie Batter, Semi-Sweet Chocolate Chunk, and Chocolate Cookies and Cream, the Crumbl stand will also offer a limited-edition Blues cookie exclusive to the arena. Details on the sweet treat are still under wraps.
STL Kitchen, operated by Enterprise Center’s in-house concessionaire Levy Restaurants, is also debuting a new Gastropub stand on the plaza level outside Portal 15. Think elevated pub-style food; a steak sandwich, honey-stung chicken tenders and chicken sandwich, wings with a variety of sauces, chili cheese hot dog and corndog, dill pickle and loaded chili cheese tater tots, and a warm brownie mug sundae.
Fans will also find an expansion of existing Enterprise Center dining options around the arena. In addition to its spot outside Portal 46, Rosalita’s Cantina will be serving its Tex-Mex fare at a second location outside Portal 4. Ramblin’ Rounds’ mini donuts can now be found outside both Portals 11 and 33, and Wok Stand is launching a revamped menu at Portal 11, featuring General Tso’s chicken, Philly egg rolls, crab rangoon, and chicken or vegetable fried rice.
The Blues are also expanding their non-alcoholic offerings, doubling the N/A beer options and featuring a rotating N/A Cocktail of the Game at all bar locations.
Returning vendors include:
- Shake Shack: Portal 3
- Frosty Cart by Wendy’s: Portal 5
- Steve’s Hot Dogs: Portal 8
- Hi-Pointe Drive In: Portal 16
- Chicken Out: Portal 17
- Tropical Liqueurs: Portals 20 & 42
- Sugarfire: Portal 21
- Farmtruk: Portal 36
- Ices Plain & Fancy: Portal 45
- Blues Hog: Portals 24 & 58
- Freddy’s Frozen Custard & Steakburgers: Portal 58
New uniforms
Earlier this summer, the team unveiled a visual refresh to modernize the Blues brand, while staying true to tradition. That includes new home and away uniforms that draw heavily from past Winter Classic appearances. The iconic Blue Note has been updated to a clean, two-color version, and the team has rolled out new tertiary logos—they include an STL monogram, a Fleur mark, and a “River Music” motif—that Little says have been well received.
“Fan reaction has been great,” Little says. “Before, we really only had the Blue Note to use on any branding. Now, we have the three additional marks so that fans can wear other things besides just the Note.”
The new gear is now available for purchase online and at the STL Authentics Team Store at Enterprise Center. The Blues plan to wear the new primary home uniforms 28 times, beginning Thursday night, while also rotating in their old royal blue jerseys for 10 home games. The 90s-inspired retro jersey will be worn for two games (January 29 vs. Florida; March 10 vs. New York Islanders), and the new road jersey will make one appearance at Enterprise Center on December 18 against the New York Rangers.
Odds and ends
The Blues are planning more than two dozen theme nights at the arena, including Hunting and Fishing Night (October 21), Friends Night (November 3), and Saint Louis Zoo Night (November 8). … One of the highlights of the promotional calendar is the March 10 Wayne Gretzky bobblehead giveaway to celebrate the 30th anniversary of his trade to St. Louis … The team partnered with Verizon Business this offseason to enhance Wi-Fi services at Enterprise Center. … For the younger fans, the Blues revamped their Kids Club to make it free for all to join. Kids can take advantage of perks such as discounted items, gameday giveaways, coloring pages, and more. “Members who come to the game can visit our Kids Club table (Portal 16) and get a different trading card every game,” Little says. “Some of those will be players, some will be other personalities—every time a Kids Club member comes to a game, they can collect a new card.”
Season-opening pep rally
Celebrate the first puck drop of the season at a Blues pep rally at Union Station from 3–5:30 p.m. Thursday. The free event will feature appearances by captain Brayden Schenn, owner Tom Stillman, broadcasters Chris Kerber and Cam Janssen, Louie, the Blue Crew, and others. Fans can enjoy Blues inflatables, participate in a 50/50 raffle, and check out activations from team sponsors.
