The King of Beers is going classic this holiday season. Starting November 3, Budweiser will release its 2025 holiday cans, starring the iconic Clydesdales hitched and ready for a snowy beer delivery. This year’s artwork adds a hometown touch with the Bevo bottling facility on South Broadway, the St. Louis landmark crowned by Budweiser’s glowing red sign. A new Clydesdales holiday spot will debut alongside the cans, continuing the long-running tradition that first made the team national icons.
“The Budweiser Clydesdales have always symbolized what Budweiser stands for: tradition, heritage, and bringing people together,” says Todd Allen, senior vice president of marketing for Budweiser. “This year’s campaign and limited-edition cans celebrate that spirit and kick off the season in true Budweiser style.”
Celebrating Clydesdales
Budweiser is leaning into nostalgia and homegrown pride this year. The look nods to the brand’s early 1970s holiday campaigns, the ones that helped turn the Clydesdales into holiday icons and made the King of Beers part of the season’s visual soundtrack.
The Collectibles
Those items are as collectible as ever:
- 2025 Holiday Stein ($30): The 46th in the series, built for mantel displays and beer nerd cred
- Holiday Tin Sign ($25): Old-school, brewery-chic wall art
- Clydesdale Crewneck ($65): Cozy enough for holiday parties, subtle enough for grocery runs
- Holiday Baseball Cap ($30): Vintage fade, easy flex
You’ll find the cans nationwide and the merch online at ShopBeerGear.com, while supplies last.
Find the best food in St. Louis
Subscribe to the St. Louis Dining In and Dining Out newsletters to stay up-to-date on the local restaurant and culinary scene.
