Podcasts / Fast Forward STL / Why Keely Companies’ Rusty Keeley thinks St. Louis needs to “fail fast”

Why Keely Companies’ Rusty Keeley thinks St. Louis needs to “fail fast”

Keeley reflects on growing his family’s construction business, tackles St. Louis’ public safety challenges and city-county merger momentum, and makes the case for data centers as the region’s next big opportunity.

In this episode of Fast Forward STL, host Keith Alper sits down with Rusty Keeley, CEO of Keeley Companies and new chairman of the Regional Business Council. Keeley shares how he grew his father’s asphalt paving business into a diversified empire topping 5,000 employees, employing a “fail fast, fail forward” philosophy and people-first culture. The discussion tackles some of St. Louis’ biggest challenges head-on: the city’s cop shortage, misleading crime statistics, the impact of a city-county merger, and a compelling case for embracing data centers. Keeley challenges civic leaders to think like entrepreneurs: move faster and worry less about barriers. Watch on YouTube, and listen on Apple PodcastsSpotify, or your favorite podcast platform. Love the show? Be sure to follow or subscribe.

“It’s the railroad of today.” —Rusty Keeley on AI, data centers

This episode is sponsored by Capes Sokol, a St. Louis–based law firm trusted by business leaders and decision-makers navigating growth, change, and risk. Their attorneys advise companies on business operations, real estate, litigation, and strategic planning, always with a practical, business-minded approach. Capes Sokol helps leaders make confident, informed decisions at every stage. Learn more.

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About The Host

Keith Alper

Keith Alper

As the CEO of St. Louis–based Nitrous Effect, Keith has more than 30 years of experience in marketing, branding, and event production. He works across large-scale live events, broadcast projects, and creative strategy. He’s an active contributor to the region’s entrepreneurial community, serving in advisory and board roles. Keith is the author of From Like to Love, a reflection on how organizations build stronger, more meaningful connections. He’s excited for you to join him on his podcasting journey with Fast Forward STL.