St. Louis CITY SC officially launched the CITY Kids Club this month, a new program that continues the club’s efforts in making St. Louis CITY 2 games a fun, family-friendly experience where fans can watch the next generation of CITY SC players pave their way towards the first team.
CITY Kids Club is the latest initiative from a team that continues to embrace a new generation of St. Louis soccer fans by offering: a package of tickets to the specially branded CITY 2 Kids Club match on July 26, annual Kids Club merch, an exclusive scarf, collectible CITY SC cards and stickers, and access to future exclusive events.
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“As interest in soccer continues to grow heading into this summer’s World Cup, we’ve been listening closely to what our fans have been asking for–more ways for kids to be part of the CITY SC experience,” says CITY SC Chief Experience Officer Matt Sebek. “The CITY Kids Club gives us a fun, meaningful way to connect with our youngest supporters, bring them closer to our players and our club, and help grow the future of soccer in St. Louis.”
The initiative is built on past CITY2 offerings that have aimed to familiarize the club with families around the St. Louis area. CITY2 matches aim to offer a fun, “family-first” environment with activities, such as face painting, chances to be the PA for a day, player autograph signings, and a Kids Supporter camp that shows young fans what it is like to bang the drum and chant in the Supporters section.
It’s an environment in which the club takes pride, one that has set the MLS NEXT Pro attendance record in each of the last three seasons and offers families a relaxed, worthwhile alternative to traditional MLS matchdays.
The atmosphere is a big selling point.
According to the club, more than half of the 12,263 fans who attended their most recent record-breaking match against the Houston Dynamo 2 last May did so with their children.
It’s a club goal that is all about the next generation.
CITY2 players are working toward opportunities with the first team, and over the past two years, fans have watched players like Mykhi Joyner develop into one of the more exciting young talents in Major League Soccer. CITY2 has even cultivated its own culture, complete with tifos and a supporters group in Generation:CITY—an initiative powered by fans and visible in the North End on MLS matchdays.
Now available for children ages 5–12, CITY Kids Club is $39 per season, with a 20 percent discount for families with multiple kids and an additional 10 percent off for Season Ticket Members and myCITY+ Members. Visit the CITY SC mobile app to learn more.
