If its more than 47,000 Twitter followers are any indication, Sugarfire Smoke House could be a salient chapter in Restaurant Marketing 101, considering that no place around is better at promoting daily sides and specials. The problem is, customers are so often sidetracked by topical one-offs (such as the Jackie Reuben-son, on its namesake’s birthday) or magnanimous offerings (for instance, the Sandbag Sandwich, “$9.99 or free to first responders or anyone displaced during the recent flood”) that they overlook regular items like the double cheeseburger, or Wacha Burger, with bacon, brisket, and Texas hot BBQ sauce. Originally served only on days when Texas-born Cardinal pitcher Michael Wacha was pitching, it’s become a permanent off-menu item that’s available every day—even for Cubs fans. Multiple locations.
Little Fox owners to open Sur Lie on Friday in Fox Park
Craig and Mowgli Rivard’s second Fox Park concept combines a wine-focused bistro and bottle shop with approachable prices, creative cocktails, and neighborhood hospitality.
