What began with frozen pizza has evolved into a much larger retail push for Katie’s at Target stores.
Last fall, the retailer introduced Katie’s frozen pizzas in all 1,800 stores nationwide, a move that came with an unusually significant commitment from the retailer. As part of the partnership, Target granted the brand Tier One launch status, the company’s highest-priority rollout designation and one rarely extended to a business the size of Katie’s.
“I’ve talked to people who are very high up in the consumer packaged goods industry, and they have never seen a Tier One launch for a brand like ours,” founder Katie Lee told SLM last year. “What this means is that Target is putting their entire company and resources behind us. It’s a big move for them.”
At the time, Lee said additional Katie’s products were expected to arrive in stores by May 2026. This month, that next phase officially begins, right on schedule.
Announced today, Target locations nationwide will begin carrying three frozen pasta bake entrées: Fiori Lemon Cream, Fiori Marinara, and Fiori Arrabbiata. The dishes feature hand-cut fiori noodles made from high-protein egg and semolina dough, paired with chef-developed sauces and premium cheeses.
In June, the company will follow with three shelf-stable pasta sauces: Marinara, Arrabbiata, and Lemon Cream—the same slow-cooked sauces served in Katie’s restaurants. According to the company, the sauces are made with whole ingredients, contain no added sugar, and avoid shortcuts in production.
The expanded lineup is designed to bring more of the Katie’s restaurant experience into home kitchens while building on the brand’s rapid retail growth, a company release notes, describing the products as an extension of the same chef-driven philosophy found in Katie’s dining rooms, emphasizing small-batch production and ingredient-focused preparation without compromise.
The Target rollout also represents the first step in a broader national retail strategy, including distribution at Walmart through the retailer’s coveted “golden ticket” program, though Lee has delayed the launch until her company can fully support the expansion.
“We’re super grateful for Walmart’s enthusiasm and believe it’s a good opportunity for the future,” Lee said. “We’re waiting until we have everything in place to support Walmart; we want to be ready when we go into their stores.”
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