St. Louis–centric clothing brand Arch Apparel is dropping a new collection just in time for 314 Day, and it features one of the city’s biggest stars.
“Sing it loud, I’m from the Lou and I’m proud,” declared Nelly on his 2000 hit “Country Grammar.” Now folks who feel the same can celebrate both their love for Nelly and the city with hoodies, sweatshirts, tees, and other swag from Arch Apparel.
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The drop coincides with both 314 Day—the annual city-wide celebration of all things St. Louis—and the 25th anniversary of Country Grammar, the rapper’s debut studio album.
“This drop honors the legacy of Nelly and his influence on music and St. Louis culture,” said Aaron Park, owner of Arch Apparel, in a release announcing the collection. “It’s not just merchandise—it’s a tribute to the city of St. Louis, the fans who have supported Nelly from the start, and the culture that continues to resonate with our St. Louis spirit.”
The collection includes designs featuring the Country Grammar album art and Nelly’s face (including signature face bandage), as well as “HOT IN HERRE” and “Welcome to Nellyville” on everything from koozies to onesies.
“Country Grammar not only changed the music industry, but it also made an everlasting impact on the St. Louis community,” Park says. “We can’t wait to share these pieces with the fans who’ve been supporting us and Nelly for years.”
Fans can purchase the collection online now. Further exclusive collaborations and drops are planned in the coming weeks, including a 314 Day collab with Hello Juice on a “Pimp Juice” offering, Air Force 1s, a “Ride Wit Me” road trip package, and more. Details about all giveaways and collaborations will be announced via Arch Apparel social media.
A launch event at the brand’s Ballpark Village location in also planned for the weeks ahead and will include a chance to shop the collection in person while a DJ spins Nelly’s hits. An exact date has yet to be announced, but organizers are hoping to take advantage of warm weather to create “the ultimate block party.” Further details will be announced via social media.
