Business / St. Louis Business 500: Q&A with Lisa Melandri, Contemporary Art Museum St. Louis

St. Louis Business 500: Q&A with Lisa Melandri, Contemporary Art Museum St. Louis

Insights from CAM’s executive director

CAM's Lisa Melandri
Lisa Melandri

Melandri is shining a light on regional and international artists
in one of the city’s most exciting art spaces. She considers this a hopeful time for St. Louis, and says the next generation of local leaders need to “recognize how many good things there are in this city, particularly from my viewpoint in terms of arts, culture, and livability.” Melandri continues, “Think about making an impact from a position of recognizing what needs to change, while also having a grounded appreciation of the many wonderful things already present here.”


2026 QUESTIONNAIRE

What advice would you give to the next generation of St. Louis entrepreneurs or leaders? Recognize how many good things there are in this city, particularly from my viewpoint in terms of arts, culture, and livability. Think about making an impact from a position of recognizing what needs to change, while also having a grounded appreciation of the many wonderful things already present here. So much incredible talent exists in St. Louis across so many fields.

What’s a risk you took in business that didn’t pan out—but taught you something valuable? From a business perspective, making CAM free resulted in a loss of revenue that was not replaced. However, providing free admission created the desired impact of significantly increasing the number of visitors, and over a longer period of time, it could be linked to revenue growth from other sources. By the numbers, it was not a good financial decision, but it ended up being really positive for the organization in that it increased accessibility and showed us how broad our audience could be. Many operational and programmatic decisions in the nonprofit museum field can be considered risky, but it’s this risk-taking that makes the experience of coming to a space like CAM as dynamic and full of discovery as it is.

What do you do when you’re feeling stuck or uninspired? I’m pretty lucky because I work at an art museum! When I’m feeling stuck or uninspired, I can simply walk out of my office and into the galleries. Being surrounded by creative endeavor is the perfect way to pause and think about things differently, because art is about showing fresh perspectives and problem-solving. You can’t help but feel recharged when you’re surrounded by art.

Who in your company (or industry) deserves more recognition for their impact? Artists, because they translate the world for us. They are often a guiding light for helping us understand current situations and events. Rather than being thought of as “on the sidelines” or “on the fringes” of society, artists need to be recognized as central in and to society.

What’s a local organization, nonprofit, or initiative that more people should know about—and why? 4theVille’s work encompasses all aspects of community, including education, history and heritage, art, culture, livability, and economic development. Their purpose is broad-reaching, and they are located right around the corner from CAM. They serve as a great example of what it means when an organization thinks holistically and of the importance of having partners in the community who can help determine the needs of our neighbors. Also, Artists First, because it’s important to think about how art is a healing, welcoming, and inclusive space for so many people. They provide a safe environment, along with time, instruction, and supplies—giving people the chance to be creative who might not otherwise have access to these resources.


2025 QUESTIONNAIRE

PROFESSIONAL ACCOMPLISHMENTS & OPPORTUNITIES

What has you most excited about the future of your company or industry? I am most excited at the ways in which CAM can provide a joyful and welcoming space in which people can have transformative experiences‚ free of charge. I think that we can be a place of respite for all different types of audiences, but also a space in which they can have shared encounters. Museums are places where people can come together, which is ever more important in all of our lives. We are privileged to be able to provide that kind of space.

If you could change one thing about your industry, what would it be and why? In an ideal world, there would be fewer rules. It is our responsibility to keep both the art and visitors safe, but I often wonder if there could be a way for people to have more unfettered access to artworks on view.

What’s the toughest business challenge you’ve had to overcome (excluding the pandemic) and why? Our toughest challenge is finding the resources we need to deliver on our mission. Ninety percent of our revenue is from contributed income. We offer free admission and all of our learning and engagement programs are free to participants, so our earned income sources are quite limited. We are, therefore, fundraising in a competitive environment for almost all of our budget, year over year.

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MENTORS & PEERS

To whom or where do you go for sound business advice? There is no one person. Instead, I lean on my excellent colleagues in St. Louis and equally on members of my stellar board of directors at CAM. I am surrounded by extremely talented business leaders and it is a very lucky place to be.

Do you have a business mentor? If so, who and why? No, but I would love one.

What piece of advice has had the most significant impact on your career? My previous boss, with whom I had worked for over a decade, told me that the most important thing about being a museum director was being able to deliver on the mission of the organization. In order to do that, there would always be skills you might not possess or questions for which there are not always answers, so self-awareness is key. You must admit what you do not know, and never be afraid to ask for help.

If you could have dinner with any two area business leaders, who would you choose and why? Penny Pennington, managing partner of Edward Jones, and Sue McCollum, CEO at Eagle Brands and Double Eagle Distributing. I admire these women because their extraordinary business acumen is matched only by their philanthropic spirit and desire to make positive change in the region, across all sectors.

Who is the most interesting under-the-radar/emerging business leader in St. Louis and why? Leslie Gill, president and CEO of Rung for Women, because she has to have extraordinary business skills to make her organization work, but her business is about empowering women and doing good for our region. Rung for Women was conceived to fill a gap in the market of services for women from career development to access to healthcare and wellness.

What is one thing you would change about the St. Louis metro area business environment and why? It would be wonderful if the St. Louis metro area business environment was even more involved in philanthropy and civic engagement.


BACKGROUND

Where were you born? Quincy, Massachusetts

What was your childhood aspiration? I remember being quite torn between becoming a doctor and becoming an artist.

What was your first job, and what did you learn from it? My first job was babysitting, but that was followed shortly thereafter by tutoring. In both, I learned patience and empathy, and how to try to understand another person’s point of view.

What educational degrees do you hold, and where were they earned? BA, Harvard University and an MA, Williams College Graduate Program in the History of Art


HOBBIES & INTERESTS

If you were not in your current profession, what would you be doing and why? In reality, a sports agent or PR representative, because I am a massive fan of many professional sports and would find it exciting. I love being in St. Louis because of our incredible Cardinals and Blues, and now CITY SC! In my dreams, an opera singer, because I love the art form and because it would be incredible to house your instrument in your body. Here too‚ how fabulous to have access to the world class talent at Opera Theatre!

What is your favorite St. Louis-area restaurant, and what do you typically order there? Esca. It’s a new restaurant so I have only recently been going but plan on making it my go-to. I order everything because it is all so good, but I would say that the category is authentic Northern Italian.

What is one item you recently crossed off your bucket list? The CAM 20th Anniversary Gala was a once-in-a-lifetime experience for me. Not only did we have record-breaking success with our fundraiser, but I was able to spend time with my two directorial predecessors at CAM, Betsy Wright Millard and Paul Ha, and the architect of the building, Brad Cloepfil. It is rare to be able to understand your own role in the context of those who have come before. The experience was unparalleled in professional satisfaction.

What is one book you think everyone should read (or podcast everyone should listen to) and why? Moby Dick. I could barely get through this novel when it was on my school reading list, but I now re-read it every five years or so. In spite of its age and the era in which Melville wrote it, it has some of the most searing portrayals of human empathy and tolerance on the one hand, and obsession and greed on the other. And there are pretty amazing thoughts on ecology, conservation, and the natural world that are way ahead of its time.

What’s your hobby/passion? Gardening, horticulture, and very amateur birding. 

What is your most prized possession? Rather than describe one thing, I could speak to works of art that I have collected or that have been given to me. These works help me remember that I have had the enormous privilege of working with some of the most creative people of our time.

What would people be surprised to learn about you—a fun fact? The depths of my sports fandom: Formula 1, basketball, hockey, football, baseball, soccer—I love it all!

What is your go-to karaoke song? Valerie by Amy Winehouse (the Mark Ronson version)!