Business / St. Louis Business 500: Q&A with Jo Ann Taylor Kindle, Enterprise Mobility Foundation

St. Louis Business 500: Q&A with Jo Ann Taylor Kindle, Enterprise Mobility Foundation

Insights from the Enterprise Mobility Foundation’s Chairperson.

The Enterprise Mobility Foundation has given more than $500 million to nonprofits supporting community, education, and environmental initiatives. Practically raised in her family’s company, Kindle formally joined Enterprise in 1974 and returned in 1994 to grow the foundation. She manages the Taylor family’s philanthropic work and lends her expertise to boards including the St. Louis Symphony Orchestra and Blues for Kids. Inspired by her father, Jack Taylor—a visionary philanthropist who promoted education, culture, and community—she often calls upon his guiding principle: “One of my favorite things he used to say was, ‘It costs nothing to be kind.’ That became his motto, and I try to carry this message forward in everything I do.”

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JoAnn Taylor Kindle
2026 QUESTIONNAIRE

PROFESSIONAL ACCOMPLISHMENTS & OPPORTUNITIES

What’s a risk you took in business that didn’t pan out—but taught you something valuable? Many years ago, my father, Jack Taylor, bought a company in the food manufacturing industry as part of an effort to diversify his business portfolio. It failed miserably, despite my entire family buying the frozen foods from every grocery store we could find and stocking our freezers full. I learned that while there are many investment ideas and potential partners with big ambitions, it’s essential to do your due diligence and assess risk before jumping into an opportunity.

What advice would you give to the next generation of St. Louis entrepreneurs or leaders? This generation of young people is incredibly smart and deeply aware of the impact we can collectively make in our communities. My best advice is to never underestimate the value of human connection. Get out there and meet people face-to-face as often as you can. Be your authentic self, ask thoughtful questions, and be willing to show up, because looking someone in the eye and hearing their story can make all the difference.


MENTORS & PEERS

What’s a local organization, nonprofit, or initiative that more people should know about—and why? Rung for Women is near and dear to my heart. The organization was founded by my daughter, Ali Hogan, to help women level up and reach their fullest potential. The organization provides career and financial coaching, wellness and childcare amenities and, most importantly, a community of people who can help offer support and eliminate barriers to success. Beyond Rung, there are so many great organizations working in different areas that it’s hard to name just one. Because of my work as chairperson of the Enterprise Mobility Foundation, I am constantly discovering new nonprofits that inspire me. That’s what makes Enterprise Mobility’s employee grant program so special. We listen to our team members and support the causes they care about most.

Which mentors or role models most influenced your path, and how do you try to pay that forward? My dad. He was ahead of his time and had a vision for making St. Louis a world-class city. As an avid philanthropist, he invested millions in a myriad of causes, including the St. Louis Symphony, Forest Park Forever and United Way as well as cultural, educational and historical organizations over the years. He also launched a giving campaign with United Way, offering Enterprise Mobility team members an opportunity to support their communities. It’s a partnership we still honor today. Ultimately, he understood the importance of giving back to and supporting the places where we live and work. One of my favorite things he used to say was, “It costs nothing to be kind.” That became his motto, and I try to carry this message forward in everything I do.


HOBBIES & INTERESTS

What do you do when you’re feeling stuck or uninspired? I’m a very positive person, but if I ever have a day where I’m feeling down, I just look around at the wonderful people I get to work with. That’s a big part of why I’m 75 and not retired. My job gives me a reason to get up in the morning. I’m constantly inspired by and grateful for the hardworking, energetic people I see every day–they keep me motivated.