Buy a bar. Feed a child. That is the strategy behind This Bar Saves Lives.
These gourmet, all-natural, gluten-free, organic, kosher, non-GMO bars are looking to change the world. For every bar you buy, a nonprofit partner of This Bar Saves Lives will send a packet of Plumpy’Nut to a malnourished child across the world in hopes of ending severe acute malnutrition.
Every year, 2.6 million children die of severe acute malnutrition.
That’s equal to one child every 12 seconds.
Children that suffer from severe acute malnutrition have a low weight-for-height ratio and suffer from swelling or extreme thinness, which occurs because of the lack of nutrition in their diet. This life-threatening condition is serious, yet preventable, and affects 20 million children around the world. Currently less than 10 percent of children are receiving the treatment they need. Buying a delicious This Bar Saves Lives snack can help change that.
Actors and activists Ravi Patel, Todd Grinnell, Ryan Devlin, and Kristen Bell founded This Bar Saves Lives a few years ago after they visited Africa on a humanitarian trip. The actors/activists witnessed malnutrition first hand and saw how the life-saving properties of Plumpy’Nut can fight it. Right then and there they decided to create a nutrition bar to raise awareness and money to help fight malnutrition.
Plumpy’Nut is a nutrient-rich paste made from peanuts, sugar, milk powder, vegetable oils, and a mixture of vitamins and minerals. It has a shelf life of two years and doesn’t have to be cooked, refrigerated, or mixed with water. Three servings of Plumpy’Nut a day for seven weeks are all it takes to save a child.
(St. Louis pediatrician Dr. Patricia Wolff uses the same approach at her MFK for Kids nonprofit in Haiti, and she took her initial recipe from a colleague at Washington University, Dr. Mark Manary.)
Whole Foods recently teamed up with This Bar Saves Lives to bring awareness to severe acute malnutrition by selling these gourmet bars in stores. These all-natural, non-GMO, gluten free bars come in 3 different flavors: Wild Blueberry Pistachio, Dark Chocolate Cherry & Sea Salt, and Madagascar Vanilla Almond & Honey.
And now, for the first time since their (relatively recent) creation, these delicious granola bars are available in St. Louis. Save a life today by buying a bar at your local Whole Foods Market, on Brentwood or in Town and Country. You can carry it home in a This Bag Saves Lives tote designed by actress Kristen Bell—each bag sold means a malaria vaccine for someone you've never met.
