Photo courtesy of kidzxplor
It’s an all-too-familiar parental pitfall. Kids beg to enroll in karate, dance, or music lessons only to lose interest after a session or two, leaving parents to pay for unused classes or costly cancellation fees.
That problem led three St. Louis-area moms to launch kidzxplor, a membership system similar to ClassPass, which allows adult subscribers to access classes and services at a number of different fitness facilities in the ClassPass network rather than committing to just one. Kidzxplor offers a $99 monthly pass that allows young people to attend sessions at more than 60 participating area businesses and organizations, including COCA, the Magic House, and Vetta Sports, among others.
Kidzxplor chief executive officer Angela Sandler hopes the passes will help kids settle on a few favorite pursuits, eventually becoming long-term devotees, without requiring families to invest a lot of time and money trying out every option.
“We wanted to offer a way to help kids find their passion and figure out what they really love to do,” Sandler says.
Some restrictions apply—such as limits on the number of classes kids can attend at a single facility in one month. Otherwise, classes at partner organizations are open with as little as two hours advance notice, Sandler says. Organizers also ask that pass holders cancel reservations at least two hours in advance if necessary.
“What we really wanted to do is offer all different types of activities so kids could try them all,” Sandler says. “We have found that our partners [that offer classes] have been extremely responsive and helpful in getting the business set up.”
In addition to its monthly passes, kidzxplor just began marketing virtual gift cards, with long-term pricing offering discounts compared with the base $99-per-month fee. The company also plans to expand into Houston and other cities.