Even before the flagship shop opened in 2013, Strange Donuts was a phenomenon, using partnerships with top chefs and expert social media marketing skills to build maximum buzz among millennials eager to try its “dones.” Since then, the legend has only grown, with two new locations in Kirkwood and Columbia, Mo., plus a charity, Strange Cares. Some geezers gripe that with so much hoopla, Strange has jumped the shark, but let us remind them, that phrase derives from a TV show that ended before most lovers of these curious confections were born. What makes these peculiar treats such a sensation? Allow us to break it down, using five simple (and highly scientific) formulas.
The Anatomy of a Strange Donut
The math behind those memorable "dones"
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