Photography by Kevin A. Roberts
Owners Carolyn Burghoff and Beth Morris
Paperdolls Boutique, the winner of St. Louis Magazine's 2014 A-List Readers' Choice award for best women's boutique, will open a third location at 7700 Delmar Boulevard in University City this September.
"The University City location will be the largest we have to date—it's almost double the size of our Ballwin store," says marketing manager Alise Glenn. "We will continue to carry a diverse inventory of fashion-forward, yet wearable looks."
Opening this new location was in direct response to customers requesting a location further east, Glenn explains. The store has a large customer base of students from Washington University and Saint Louis University, especially for the student/teacher discount days every Monday and Tuesday, who were looking for a space closer to those campuses.
"We have been casually looking for spaces for more than a year now," Glenn says. "We absolutely fell in love with this location on Delmar—it has beautiful windows, an amazing open floorplan, and a great centralized location."
In addition to Paperdolls Boutique's most popular lines, the new location will carry some new brands, including TokyoMilk Dark and the new Library of Flowers fragrance and body collection. Paperdolls is also planning on expanding their monogram gift collection, including bringing in a new sorority necklace collection and childrens' collection.
Later this summer, be on the lookout for upcoming promotional sales and contests on Paperdolls' Facebook and Instagram pages, including the chance to win a $250 shopping spree. Glenn says that a grand opening celebration will take place right before the store's Black Out Black Friday sale this fall.
For more information, follow Paperdolls Boutique on Facebook.
