New Ann Taylor Concept Store to Open at Plaza Frontenac

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Following in the footsteps of the newly reopened Ann Taylor at the Saint Louis Galleria, the Ann Taylor store at Plaza Frontenac will also be made over as one of the brand's new concept stores, scheduled to open on January 27. Some of the new features will include:

  • Favorite looks of the season styled on a runway of mannequins lining the middle of the store, making it easy to shop the best looks of the season
  • A boutique feel with “shops within the shop,” including a suit shop, casual shop, and accessories shop
  • Modern lighting, including crystal chandeliers and proprietary lighting systems, to make the store feel warm, easy, and inviting 
  • Feminine dressing rooms with individual floral wall coverings set in a private lounge area with more flattering back-lit mirrors and an ottoman
  • A multichannel touch screen in the dressing room area for clients to easily find product information.

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