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"Postcard of the giant 25ft. Vess Soda Bottle Sign located just north of the Edward Jones Dome along I-70 north of downtown St. Louis, MO. First erected in 1953. Renovated and refitted with 600 ft. of neon tubing.
Name: Vess Soda Bottle
Address: 520 O'Fallon St.
Year: 1953
Property Type Codes: Other
Dimensions: 35 1/2´ x 6´7"
Alterations: Moved to new location in 1989.
Designation: City Landmark
History: A giant replica of a family-size Vess Soda Bottle, it was erected at Hampton Av. and Gravois Blvd. in South St. Louis. It was constructed by Treesh Neon Sign Company, East St. Louis, Illinois for the Vess Bottling Company of St. Louis. The bottle revolves on a steel pole. In 1953, it was believed to be the largest, revolving, lighted bottle in the world. At night it was lit by more than 600 lineal feet of neon tubing. In 1989, after the bottle had been found in storage, it was re-erected at 520 O´Fallon. It is mounted on a pole similar to the original, but no longer rotates (From Vess Soda Bottle Landmark file in the Cultural Resources Office)."
Postcard (printed in the early 1990s to commemorate the sign's renovation) and text both courtesy of kocojim.