A-List 2022

Celebrating the top of the town

Every year, St. Louis Magazine highlights the A-List, our tribute to the region’s finest. For our annual A-List Readers' Choice Poll, we invite our readers to nominate their favorite local businesses—from best auto dealer to best burger to best eyelash extensions—and then vote on the finalists to determine the winner in each category. With last year's A-List ballot receiving 74,000 nominations and 805,000 votes, St. Louisans proved they are more eagar than ever to support small, locally owned businesses! A-List is a one-of-a-kind opportunity to make sure your business is the go-to spot for St. Louisans all year. To conclude the campaign, the July issue of St. Louis Magazine is fully dedicated to A-List, and winners and finalists are celebrated at a special awards presentation. 


The nomination round begins on January 3. Get the tools small business owners need to make the most of the nomination round, advance to the voting round, and win!


We've created three promotional packages that will help promote your business during the nomination round. These packages include exclusive advertising spots on the ballot, print ads in St. Louis Magazine, run-of-site ad campaigns on, and more. Being an A-List advertiser will ensure your business is top-of-mind when readers are filling out the ballot. Purchasing a package does not gaurantee a spot in the voting round. 


Leveraging your loyal customers is your key to success with A-List. Help your business make it to the voting round through email, social media, and in-person promotion. To help you get started, we've created a list of promotional tips, social media graphics, and flyers.


In 2021, the number of A-List votes increased by 75%!

 With that level of growth, we expect A-List 2022 to be the biggest yet.



January 3–31


March 16–April 18


Late April


July issue


Mid-July 2022


How does the nomination round work?

The nomination round takes place January 3–31 and is purely based on write-ins. 

Do businesses have to pay to be represented on the ballot?

No! The A-List Readers’ Choice Poll results are based 100 percent on the public’s nominations and votes. Being an advertiser does not guarantee a win.

Then what’s the deal with the ads on the ballot?

We offer A-List advertising packages which include ad spots on the ballot, ads in the magazine, and ads across These advertising packages give businesses more exposure, but do NOT guarantee anything for the contest.

Why is my nomination not showing up on the ballot?

Nominations aren’t public until the voting round. The top five nominees in each category will move on to the voting round. In certain cases, when there isn’t enough variety in the nominations, fewer than five will advance.

How specific do I need to be when nominating?

The more specific the better! In some instances, we can’t approve a nomination unless it includes sufficient information. For example, if you’re nominating “John” for Best Bartender, please specify “John at The Watering Hole.” Another example: if you’re nominating “St. Louis Fitness” and the gym has locations in Kirkwood, St. Peters, and Ladue, please specify “St. Louis Fitness Kirkwood.” In many instances, companies with various locations get combined when there is no clear winner between the different locations.

I missed the nomination round this year. How can I be more prepared next time?

Sign up for our A-List emails. We’ll send you occasional emails with important A-List information.

How many times can I nominate a business?

You may cast one nomination per category.

How does the voting round work?

The five businesses that receive the most nominations in each category advance to the voting round. Voting takes place March 22–April 16.

How many times can I vote for a business?

You may vote once per day per category.

What happened to that one category from last year? 

Every year, we take a close look at the categories from the previous year's ballot. Some categories get added based on reader feedback/suggestions. Others are dropped due to low engagement. Some categories are combined. Some are reworded for clarity. We do our best to consider the impact of these changes, but we’d like to hear from you if you have comments or suggestions. Please email those messages to

How can I promote my business to get nominations/votes?

See above for our free graphics, marketing tips, and advertising packages.

Can nominees be based outside St. Louis?

We consider nominations in the general St. Louis region and surrounding counties.

Can chain stores and franchises be nominated, or is it only for locals?

We love to see locally-owned small businesses shine, however some categories just don’t have many locally owned businesses. It’s up to the voters to say what they support.

I don’t have time to fill out the whole ballot right now. Can I come back later and do more?

Yes! As long as you’ve already registered (entered your email address on the form on your first nomination or vote), you can pick up where you left off. When you return to the ballot on the same device, you should be automatically logged in and able to see your previous selections. If you aren’t logged in and you know that you’ve already registered, click the “Already entered?” link at the top of the ballot, then enter the email address you previously used.

Why do I have to make an account?

Our ballot software requires that users create an account to track your selections. This helps us guard against fraudulent voting and allows you to revisit the ballot before deadline to make changes and additional nominations. There is no password needed!

How do I find out who the winners are?

Winners will be announced online in June and in the July issue of St. Louis Magazine. St. Louis Magazine is available on most newsstands. Subscribe now to get the A-List issue delivered right to your door.

Will there be an A-List party in 2022?

Yes! We are planning to have an in-person event in July 2022. It may not look the same as our previous A-List parties, but we're so excited for the celebration! Details are TBD. Subscribe to our newsletters and follow us on Facebook and Instagram.

Which honorees will be featured in the A-List issue?

We're excited to feature Readers' Choice honorees in the A-List issue more prominently than ever before. In addition to the Editor’s Choice winners, the Readers’ Choice winners and the two runner-ups in every category will be listed in the July 2022 issue. 

When will finalists and winners be notified?

We do our best to notify finalists in February and early March (typically by email) prior to the voting round. We begin to notify winners in late-April. Select winners may receive a special packet in the mail in June. We ask winners to keep it a secret until the winners are announced publically (online in late-June and in print in July).

Why wasn’t I notified that I was a finalist or a winner?

With hundreds of categories and thousands of contenders, it’s a challenge to maintain an up-to-date list of contact information. If the nomination and/or voting round has ended and we haven't contacted you yet, please fill out this form and we'll let you know your status (if you've been named a finalist or winner). If you know your status, feel free to send us your best contact name, email address, mailing address, and phone numbers at so we can keep you in the loop.

Still have questions? Contact advertising and marketing coordinator Lauren Leppert at