By Matthew Halverson
No doubt thirsty for more of the publicity that came with having the United States Conference of Mayors name St. Louis’ water the best-tasting in the country, Mayor Slay told the Post-Dispatch in June that he’d consider bottling and selling it. Francis, bubbeleh, we admire your entrepreneurial spirit, but before you dive into the bottled water game, the marketing-savvy will tell you that you’ve got to build some buzz with a great branding campaign. We’ve got your names and slogans right here.
No. 1
It’s boosterism in a bottle!
’Lou-minous
Crisp. Clean. And only a little of that Herculaneum lead
River Water
Drink the Mississippi
City Hall Ice
Hundreds of mayors can’t be wrong
Hoosier Brew
Do the ’Lou!
Transparency
It was either this or we raise property taxes
