Photograph by Katherine Bish

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Central West End

This much-beloved neighborhood includes an eclectic mix of trendy shops and restaurants, stately homes and great sidewalks for a lazy afternoon … and now there’s a host of new boutiques to explore.

AG Jeans, 36 Maryland Plaza, 314-361-6161, agjeans.com. At the center of AG Jeans’ sleek store in the Central West End stands a hollow glass table with jeans piled inside. It’s appropriate, considering the A-List winner’s entire theme revolves around luxury denim. Boot cut or straight leg? Dark or light wash? AG Jeans has a pair for every body type, along with shirts and jackets to match.

A Taste of Luxurie, 364 N. Boyle, 314-534-3800. The owners of A Taste of Luxurie and its downtown counterparts base their boutiques’ mission on a single motto: “Don’t spend a fortune—just look like you did.” Women can find trendy, urban-inspired designs at reasonable prices, with lines such as Aggie. Shoppers looking for clothes with attitude—or shoppers with attitude looking for clothes—will love it.

Mary Jane’s, 387 N. Euclid, 314-367-8867, maryjanesshoes.com. After contemplating whether to sell wine or heels, Lori Harris took the advice of handbag designer Maya Moon: “This town needs a shoe store, not a wine bar.” Besides shoes, Mary Jane’s offers clothing with its own unique twist. The boutique carries designers like Corey Lynn Calter and Bizz, along with handbags and jewelry that you won’t find anywhere else.

Mezzanine, 389 N. Euclid, 314-361-3777, shopmezzanine.com. Customer service is a mantra at Mezzanine. The store frequently buys items with specific customers in mind, keeping them outfitted in the fashion world’s most current trends. Reflected in the store’s gleaming wood floors are racks of luxury casual-wear from labels such as Mike & Chris, Rachel Pally and Joe’s Jeans, as well as jewelry from designers like Alexis Bittar and
Marcia Moran.

Moris Fashions, 34 Maryland Plaza, 314-361-6800, morisfashions.com. Moris Fashions carries men’s clothing for the fashion-conscious professional. The store offers a large selection of contemporary, high-style sportswear from designers like Ted Baker, Hugo Boss and Robert Graham. With choices of everything from jeans and T’s to blazers and custom-made suits, shoppers can come out dressed for a day at the office or a night on the town.

The Department Stores

By catering to everybody, department stores can’t offer the charm of a local boutique. But these shopping Goliaths are tough to beat when it comes to convenience and range.

Dillard’s, 1105 Saint Louis Galleria, 314-725-8363, dillards.com. (Go online for alternate St. Louis locations.) Dillard’s carries specialty brands you might not expect—brands like DKNY, Alberta Makali and Isda & Co. You’ll also find one of the largest collections of Eileen Fisher in St. Louis, petites included. The store’s mix of contemporary styles, affordability and huge selection makes for easy shopping.

Macy’s, 2 West County Center, 314-966-0017, macys.com. (Go online for alternate St. Louis locations.) Celebrating its 150th anniversary this year, Macy’s is the quintessential department store. Besides personality-driven brands from Jessica Simpson, Carlos Santana and Martha Stewart, Macy’s offers its own label, I.N.C. International Concepts, which translates runway looks into affordable styles.

Neiman Marcus, 100 Plaza Frontenac, 314-567-9811, neimanmarcus.com. This year’s A-List winner for best designer women’s shoes, Neiman Marcus offers a vast array of clothing, cosmetics, home accessories and more. Take a break from shopping with a stop at The Zodiac, Neiman’s elegant eatery with an umbrella-shaded patio, and enjoy the delectable popovers from chef Dan Stark.

Nordstrom, 47 West County Center, 314-255-2000, nordstrom.com. Nordstrom is a department store that focuses on service, as well as great fashion and fabulous shoes. Gals can find everything from sportswear to high-end designer clothes from labels like Missoni and Marc Jacobs, while guys can shop everything from designer jeans to Hugo Boss and Ben Sherman suits.

Saks Fifth Avenue, One Plaza Frontenac, 314-567-9200, saksfifthavenue.com. Shopping at Saks requires time—and some patience. The store carries the latest fashions from the hottest brands, but you’ll need to hit all three floors so you don’t miss anything. Management tends to revamp and revise on a regular basis. Your best bet is to find a sales associate who will work the floors for you.