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Your Guide to St. Louis Style: Where to Shop in St. Louis Neighborhoods

A neighborhood map to local boutiques, malls, and more

(page 3 of 5)


There’s something about Ladue and Frontenac (possibly the median income) that makes jewelers gravitate there. At least a half dozen call it home: Huffords Jewelry (family-owned by a clan with a thing for alliteration: Duff, Dan, and the late Denny Hufford), Curt Parker Jewelers (specializing in platinum jewelry), Albarré Jewelry (Barry Sherman’s longtime store), Melanie’s (focusing on colorful, affordable accessories), Lordo’s Diamonds (the family-owned staple), Alixandra Collections (former tennis star Alix Chesno’s chain), Codi Jewelry (where Courtney Hopson sells her jewelry line, worn by the likes of Brooke Burke and Kelly Ripa), Designs by Elise (selling Elise Landy’s handmade pieces), and Ylang-Ylang Fine Designer Jewelry (pronounced “elong-elong”).

Nearly as shiny and elegant is the interior at Molly Brown’s boutique, Esther, named for a queen in the Old Testament and carrying labels like Patterson J. Kincaid and Beyond Vintage. Cha Boutique caters to mothers and daughters, with a range of price points—and even offers airbrush tanning. Nearby is Vie, where owner Melodie Tauben sells contemporary labels like Issa. At the Ladue location of Marta’s Boutique, owner Marta Gaska offers the clothing and accessories that have made her Ellisville store a staple.

Down Clayton Road is Giddyup Jane, a Western-themed store appropriately located in West County; MACS Designs, selling both seasonal styles and monogram services; Egg by Susan Lazar, a new upscale baby boutique; and Pink Magnolia, the Lilly Pulitzer store whose designs are so synonymous with Palm Beach.

Another preppy-inspired national brand, J.McClaughlin, branches beyond women’s styles, also offering something for the guys. The same is true at Mister Guy, Terry and Carla Felumb’s store that sells menswear from Johnnie-O and Hickey Freeman, as well as women’s lines like Fabrizio Gianni and Tyler Boe.

Of course, men have a rare wealth of options in the vicinity, including Sam Cavato (recognized nationally by Esquire), Stallone’s Formal Wear (a longtime local formalwear store, which has expanded to locations across the area), Woody’s (specializing in tailored men’s clothing), and Kim Kuehner Sportswear (a spot that blends biz and casual).

Finally, there are the area’s other longtime staples: The Fur & Leather Centre, which recently announced it would be moving to the Byron Cade building in Clayton, and The Woman’s Exchange, which continues to sell classic jewelry, purses, and scarves, as well as a mix of tops, jackets, whimsical aprons, and the timeless cherry dress for little girls.


It’s only natural that the Delmar Loop—the future site of that much-publicized trolley—is home to eco-friendly resale store Avalon Exchange, which buys fashionable in-season brands.

Almost 25 years after opening, Carol Crudden’s ever-evolving store, Ziezo, continues to surprise with its edgy, unpredictable selection; the shoes and accessories are ideal for those on a budget. Organized mostly by color, Pitaya is notable for its selection of affordable dresses. On the east side of the Loop, Boutique Calla Lily specializes in dresses for special occasions, such as prom or that much-anticipated cocktail party.

Sole & Blues sells both designer shoes and denim, as you’d expect, with an impressive array of labels: G-Star, BB Dakota, Ben Sherman… As the name implies, R.Sole’s selection is strictly sneakers (e.g., Supra, Vans, Nike).

Devil City, a shop from Iron Age Studio’s Brad Fink and his wife, Deborah, stocks Pendleton shirts alongside pinup-inspired swimsuits—with most of the products made in the U.S. of A. But if a Lucky 13 onesie just isn’t Junior’s style, consider City Sprouts, Molly Curlee’s übercute boutique with ladybug-like backpacks, classic kids’ books, and “I Might Barf” onesies.

Since launching last January, Craft Alliance’s Fashion Lab has explored the intersection of art and fashion, with a range of events: trunk shows, lectures, and fashion shows, with the likes of designer Michael Drummond.

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