Your Guide to St. Louis Style: Where to Shop in St. Louis Neighborhoods
A neighborhood map to local boutiques, malls, and more
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After closing their mall locations in recent years, siblings Kyrle Boldt and Joni Ridgway reopened Splash near Clayton High School. (Where better to sell threads for the younger set?) The once-surfer-inspired store still carries swimwear, but it’s branched out to everyday attire as well. Byrd Style Lounge has also evolved: Last July, owner Julie Stotlar switched the boutique’s inventory from new duds to upscale secondhand. (Also noteworthy: Social Club, Byrd’s monthly couture-and-cocktails get-together.) Other consignment stores are just a stone’s throw away: Dos Resale Boutique (focusing on clothing for teenagers and young women), The Village Consignment Shop (selling furs, eveningwear, designer clothing, and more), and ScholarShop (benefiting students via The Scholarship Foundation of St. Louis).
At St. Louis Suit Co., you can find two-for-$30 dress shirts—convenient if you spill while grabbing lunch at the Chipotle beneath the store. Or consider menswear store Savile Row, which opened its new Clayton location in late September. And women looking for business attire might consult Karen Morrow at Doncaster Studio in Clayton.
For those who prefer to dress down, there’s Blue Moon Activewear, stocked with hard-to-find workout clothes (ALO, lucy, prAna) and accessories (ToeSox, Manduka yoga mats). Margaret’s offers swimwear for the warmer months, as well as lingerie for special occasions year-round.
Dotdotdash, a kids’ boutique with its own in-house brands, is conveniently situated beside Oh Lolli Lolli Itsy Bitsy Candy Shoppe in the DeMun neighborhood. (Save the sugar high for after the shopping.) Beyond selling kids’ T-shirts and onesies, Alyson Garland’s store offers comfortable clothing for Mom.
At The Boulevard–St. Louis in nearby Richmond Heights, you’ll now find more than P.F. Chang’s, Maggiano’s, and Soft Surroundings, Robin Sheldon’s store devoted to comfort (clothing, bedding, Lori Coulter swimwear). In April, Laurie Solet moved from Clayton to a larger space here, where you can peruse her private line, priced under $200. And in May, London-based Accessorize/Monsoon Children opened its first Missouri store here (with a Monsoon Kids location also recently opening at the Chesterfield Mall), selling totes, wellies, and jewelry.
For special occasions, there’s no shortage of jewelry options from long-standing local establishments: The Diamond Shop and Elleard Heffern Fine Jewelers, both open for roughly a century; Saettele Jewelers (open since 1946); Simons Jewelers (open since 1976); Adler’s Jewelers and Moritz-Reusch Jewelry in nearby Brentwood and Richmond Heights; and Adam Foster Fine Art Jewelry, where the store’s namesake creates custom pieces, from a customer’s inspiration to designs in CAD to the final product.
“Throwaway fashion is fine to go on a date, but you can tell it’s cheap and it’ll fall apart when you wash it. I always think of cost-per-wear. You buy a $100 top, and you can pass it down to your daughter.” —Julie Stotlar, Byrd Style Lounge
Plenty of window-shopping—and even some new faces—can be found along Manchester Road. Last June, Kari Kraichely moved Charm Boutique from downtown to historic Route 66. Beyond buying locally made baubles (e.g., earrings, bracelets, necklaces, watches), as well as items from local labels Penny Rae Vintage and Bluebird Denim, you can create your own accessories by taking a “revamp class” for $35. Nearby is Tigerlily Gifts & Monograms, a mother-and-daughters–operated store filled with baby clothing, bright gifts, and more. Brenda Wolf’s nearby French-inspired boutique, Gisele’s, deals in petaled purses, dresses, and gifts. Just a block away sits another French-inspired shop, Femme—that’s “woman” in French, appropriate considering the dresses, handbags, scarves, jewelry, and other ladylike options. And Paramount Jewelers remains the neighborhood’s retail patriarch after 65-plus years.