Your Guide to St. Louis Style: Where to Shop in St. Louis Neighborhoods
A neighborhood map to local boutiques, malls, and more
(page 1 of 5)
THIS PAGE: DOWNTOWN ST. LOUIS, CENTRAL WEST END, SOUTH CITY/COUNTY, AND NORTH CITY/COUNTY
PG. 2: CLAYTON AND MAPLEWOOD
PG. 3: LADUE/FRONTENAC AND UNIVERSITY CITY
PG. 4: KIRKWOOD & WEBSTER GROVES
PG. 5: METRO EAST AND WEST COUNTY & BEYOND
DOWNTOWN ST. LOUIS
Downtown continues to evolve, with stores like Charm Boutique and Salt of the Earth moving westward, but a number of longtime staples—Levine Hat Co., Boxers, Beverly’s Hill, and The Fur & Leather Gallery—remain, and there are some stylish new kids on the block. Among the most visually striking is CLR-MNSTR Collective, a boutique/art space along Wash. Ave. Owner Tricia Thurman stocks the shelves with trendy men’s and women’s fashions, and the walls are lined with pastels and paintings. (Also, don’t miss the location’s monthly art and fashion shows.)
In downtown’s Mercantile Exchange building, check out The Collective for a sampling of St. Louis stores: Ivy Hill, Byrd Style Lounge, and The White Rabbit. It’s a forward-thinking business model with forward-thinking fashion. DNA, which opened in June, offers shoe consignment—a novel idea for sneakerheads—as well as hats, hoodies, and T-shirts. In midtown, Epiphany Boutique sells flashy dresses and heels. Inside Union Station, check out Vauje, Mary Collins’ new store that sells locally made Vauje Vixen jewelry. And there are ample other jewelry options downtown, including Vinciguerra Jewelry, Kessler Mroz Jewelry, and more.
CENTRAL WEST END
As the one-time home of Kate Chopin, William S. Burroughs, and T.S. Eliot, the Central West End embodies bohemian chic. So it’s only fitting that 10denza—a boutique specializing in fashion and art—is situated in the heart of the CWE along Maryland Plaza, in the shadow of The Chase Park Plaza. The boutique’s owner, Chris Lanter, scans the globe for the trendiest of goods: George Gina & Lucy handbags, MSTR watches, Bookman bike lights.
Among the other fashion gems along Maryland and Euclid Avenue are Ivy Hill, Hillary Dutcher’s boutique, selling Big Buddha totes and Wai Ming dresses; Mary Jane’s, Lori Harris’ girly-girl boutique with Seychelles heels and skinny jeans; Moris Fashions, where Brian Smith and Michael Pagel specialize in menswear, notably made-to-measure custom suits and shirts; and Adriano Goldschmied, a store that’s stocked with designer denim. Along McPherson Avenue, across from Philip Slein Gallery’s new location, you’ll find The Silver Lady, Lori Shifter and Jeff Weintrop’s longtime jewelry store, as well as Libby’s, a boutique that dubs itself “The Picasso of Women’s Clothing.”
Farther east, check out A Taste of Luxurie, located slightly off the beaten path, near The Gaslight Theater, and offering a layaway program. And it’s worth making a detour for the CWE’s oft-overlooked consignment stores, Dazzle Me Twice and Borough Vintage: The former is Marty London’s residence-turned-retail spot that specializes in discounted designer labels, while the latter is Dawna Sturdivant’s all-things-vintage locale, with Apparel Doctor Alterations & Tailoring also inside for any necessary repairs and Christiane’s Handcrafted Jewelry located upstairs.
You spent all of that energy shimmying into skinny jeans—now it’s time to indulge. Order the chocolate fondue at Bissinger’s. Or if chocolate’s not your thing, savor the Vanilla Cakewich cupcake at The Cup.
The South Side’s become the unofficial booster of our fair city. Need proof? Get down to Cherokee Street, where brothers Jeff and Randy Vines sell shirts with ingenious neighborhood-centric art for everywhere from Fox Park to the Central West End, as well as insider phrases like “High School? Don’t Ask, Don’t Tell” at STyLehouse. Then there’s longtime staple Retro 101/Cherry Bomb Vintage, where you can occasionally find Anne Klein and Gucci purses for a fraction of retail, and Ruth’s Vintage Clothing, a corner store packed to the brim with used hats, shirts, and more.
Elsewhere in South City, along Morgan Ford Road, there’s The Vintage Haberdashery, a consignment and costume shop celebrating its 30th year in business. Finally, drive farther south, to Sappington, and you’ll arrive at a nationally recognized resale haven, Women’s Closet Exchange, where owner Sue McCarthy ensures the boutique’s always packed with gleeful finds like Manolo Blahnik heels and Fendi handbags. While you’re in the neighborhood, be sure to stop into Clique next door and Purple Cow, a boutique filled with “recycled clothing for kids” that’s run by McCarthy’s daughter Laura Maurice. And Robinson Diamonds & Fine Jewelry is a trustworthy longtime family business.
Young entrepreneurs are playing the part of retail pioneer in the region’s northern reaches. Florissant native Andrea D’Angelo runs Andrea’s Boutique, near her father’s auto shop. Beyond selling affordable vintage pieces and accessories, D’Angelo deals in paintings (her own). And Ebony Chanel Wilson lived up to her name by bringing a fashionable addition to Old North’s Crown Square: Therapy Boutique, which deals in colorful rompers, dresses, and other women’s apparel. And farther west, in Earth City, you’ll find Bronx-Diba-Luichiny Fashion Footwear, a shoe oasis that’s worth a stop the next time you’re visiting Rams Park.