The Good, The Bad & The Lovely

Style & Shopping in STL

Friday, September 7, 2012 / 9:24 AM

Preview: Breeze Blow Dry Bar

Preview: Breeze Blow Dry Bar

If there was one thing the St. Louis beauty scene was desperately missing, it was a blow-dry bar. And after a much-anticipated opening, St. Louis is about to get its very own dry bar next month. A convenient and speedy way to have your locks professionally styled, Breeze Blow Dry Bar, is the brainchild of Lindsay Bush and Susannah Danforth. Like its coastal counterparts, Breeze offers a 35-minute $35 shampoo and blow out, no cut, no color, it's that simple. Perfect for professional women who want to keep their hair coiffed throughout the work week or those wanting to have their tresses styled before a big event, Breeze caters to every woman and every hair type. Armed with a team of 20 stylists, Breeze offers a fun environment, style menu showcasing everything from stick-straight hair to tousled curls and even a braid bar.

When I found out Breeze was going to be holding a preview party at Neiman's earlier this week, I had to take the opportunity to have my first "blow-out" experience and share it with all my lovely readers. The Breeze team could not have been any more inviting, their stylists are wiz's with a blow dryer, and if the party's atmosphere was any indication of what Breeze will be like, then I think St. Louis is in for quite a treat!

Location: Lester's Plaza, 9916 Clayton Road
Hours: 7 a.m.–7 p.m.
Opening: Mid-October 2012

Before my professional blow dry.

The hair geniuses of Breeze work their magic on my straight and under-styled tresses.

Voila! In just 35 minutes, my hair went from frumpy to a fabulous feathered style. Classic and sexy.

When posting, please be respectful. Avoid profanity, offensive content, and/or sales pitches. reserves the right to remove any comments or to contact you if necessary.

Sep 19, 2012 11:58 am
 Posted by  Dgirl

As a hairstylist who works in a salon, why would our clients not come to us? We charge the same price if not less, and we know our clients. Is this for the last minute customer who doesnt book out for a wedding or a sudden black tie event?
Just not sure I see the relevancy here in St.Louis. Website says they pay $9.00 an hour to staff. That is very insulting to our industry. We spend nearly $40,000 on our education, to be paid so little? It does nothing but lower the image of our industry.

Wish everyone luck, just wondering the client would go one place for haircut, then leave to go get a blowdry for twice the price?

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