Food, Wine & Spirits in St. Louis

Friday, November 4, 2011 / 7:45 AM

William K. Busch's Kraftig Beer Available Here November 7

Beginning on Monday, November 7, the William K. Busch Brewing Co. will begin selling its Kräftig Lager and Kräftig Light beers in local grocery stores, restaurants, and bars. Both are lager-style beers. Mainstream beers. Non-craft beers. Two years ago, William K. "Billy" Busch, the son of the venerable August A. "Gussie" Busch, Jr., decided to overlook all the up-arrows of the specialty beer market and approach the local beer market from a traditional perspective, a family perspective.    

In the not too distant past, every St. Louisan had  friends and relatives who worked for hometown brewer Anheuser-Busch. Drinking an A-B product here was long considered proper, appropriate. It showed civic loyalty and was simply the the right and honorable thing to do. And we drank our beer proudly, with the Budweiser or Bud Light label facing outward, the way it was taught at One Busch Place.  

But when A-B was sold in the summer of 2008, many local beer drinkers felt betrayed, robbed of a civic treasure. Plus, all the cool kids were drinking micro brewed craft beers anyway, so much of the loyalty shifted to local brewers like Schlafly. And in the last 12 months, no less than half a dozen respectable local brewers/brew pubs have appeared and St. Louis again began making national news as "a resurgent beer town." 

But wait a minute...

Look around. In the grocery store line or at a local restaurant. Watch what is being delivered to your local C-store or corner bar. Or delve into some sales figures. While local sales of A-B branded beers may have dipped since the InBev takeover, the market for lager beers is still huge here. Capturing any small part of that market would be huge. A percentage any local craft brewer would envy.    

To that end, Busch has assembled a team of execs with over 100 years of brewing expertise. Their intent is to begin slowly, by initially using a contract brewer based in LaCrosse, Wisconsin, then build a facility here as soon as demand dictates. 

On Monday, a new chapter of local beer history will begin when Goliath becomes David.  When Anheuser-Busch becomes Billy Busch. As he noted in today's press release, "Our goal is first to brew the finest beers in America for St. Louis beer lovers – people who know fine beers – and then to expand regionally and nationally.” Brewing beer has been a Busch family tradition for over 150 years. Next week, that tradition continues.

When posting, please be respectful. Avoid profanity, offensive content, and/or sales pitches. reserves the right to remove any comments or to contact you if necessary.

Old to new | New to old
Dec 24, 2011 07:32 pm
 Posted by  Nwidman11

Hey Billy, just wanted to say we love your beer!!! We no longer buy ab products! Keep up the good work! I hope all is well!!
Ruth and Jim Power

Jan 8, 2012 03:17 pm
 Posted by  Kraftiglover

Hey i just wanted to say i love your lager beer when i was in stlouis, but i live in cape girardeau and they dont have it down here... How can i get it down here or what can i do to resolve this isssue... :( almost cant live without KRAFTIG!!!!

Feb 4, 2012 11:23 am
 Posted by  StChuck


Can I buy Kraftig beer at Dierbergs or Schnucks? If not, World Market or Trader Joes?

I heard you on Don Marsh last week and was very excited that you are starting over. Best of luck! So many of us in the metro area were deeply upset at the INBEV takeover. We are having guests for the Superbowl and want to be as loyal as possible to our city during the game. So how can we give your beer a try?

A loyal senior citizen.

Jun 1, 2012 07:58 pm
 Posted by  CindyBarry

Billy your beer is EXCELLENT! I enjoyed!
Hope all is well :) ;) it had been Sone years
Since I have seen you! Visiting St. Louis and
Nice to taste a great St. Louis beer!
Cindy Barry
Grants Farm Eagles Baseball Mom

Dec 25, 2012 04:17 pm
 Posted by  hank

read the bitter brew i find it very interesting
would like some information on your new brand of
beer. would like to get some in nebraska
thankyou and good luck

Jul 18, 2013 05:11 pm
 Posted by  tomlnm

Keep seeing your commercials but can't find your beer in Bonne Terre,MO? I have to wait until November?

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